Screen Cap from Nike "Game On World" video spot

Nike Gamifies… Games!

  BEAVERTON, OR, 29 June — Today Nike, Inc. launched Nike+ Basketball and Nike+ Training launch. They join existing products Nike+ Running and the Nike+ FuelBand. Nike’s press release states, The campaign launches with two new “Game On, World” films, which feature a video game world made real, reflecting the way NIKE+ combines the world of sport with digital services and experiences for athletes at … Continue reading Nike Gamifies… Games!

Primates in Virtual Worlds

No matter how fully-immersed humans are within a virtual world, avatars are primates at heart (and brain.) You can run from physiology and even hide from it, but you can’t escape its influence on your consciousness. The sense of being embedded in an external virtual world can only be experienced through the internal processes of our neurobiology. As far as your neurons are concerned, there … Continue reading Primates in Virtual Worlds

Thanksgiving Video Challenge

Hi Guys, Vaneeesa here. Thursday 24 November is Thanksgiving day in America. It’s the day when colonial powers celebrate conquering indigenous peoples, or something like that. But more generally it’s a day when families get together and celebrate relationships and eat too much fatty foods. Many of us have our work or career communities, and our online communities, but this is one of those days … Continue reading Thanksgiving Video Challenge