Archive | Gamification RSS feed for this archive

Like capitalism, Gamification is powerful, exciting, and dangerous. Let’s think about that.

ScreenCap of Prof Kevin Werbach's Gamification course home page on the Coursera website

Gamification with Kevin Werbach

PHILADELPHIA, 27 August — While I won’t be “physically” in Philadelphia to enjoy the summer humidity (my dad used to tell us that as a kid there he’d take a cold shower at 2am so he could actually sleep for another 20 minutes or so) I will be “virtually” hanging out at the legendary Wharton […]

Continue Reading
Screen Cap from Nike "Game On World" video spot

Nike Gamifies… Games!

  BEAVERTON, OR, 29 June — Today Nike, Inc. launched Nike+ Basketball and Nike+ Training launch. They join existing products Nike+ Running and the Nike+ FuelBand. Nike’s press release states, The campaign launches with two new “Game On, World” films, which feature a video game world made real, reflecting the way NIKE+ combines the world […]

Continue Reading

Badgeville Levels Up With $25M From InterWest & More To Gamify The Enterprise

Originally posted on TechCrunch:
When Badgeville launched at TechCrunch Disrupt San Francisco back in 2010 and took home the “Audience Choice Award,” its mission to help companies big and small leverage gamification elements like leaderboards, badges, leveling-up, experience points, etc. to increase customer engagement seemed intriguing — if not a little gimmicky. Fast forward to…

Continue Reading