How much non-virtual money would you spend on virtual goods?

FOSTER CITY, CA, 31 May — Bailard Institutional’s Chief Investment Officer, Wealth Management Division, Sonya Thadhani, reports that the biggest factor in an investor’s willingness to believe in the Virtual Goods Market, which reached US$2 billion in 2011 and is projected to reach US$3 billion in 2012, may be the investor’s age (or youth).

perspectives from Bailard Institutional

Photo courtesy of tinkerbrad, http://flic.kr/p/7s9i35Investing in consumer product-related companies can be fun. One gets to look at industries and companies whose futures are shaped by consumer trends. What clicks, what works and what will catch on are just some of the questions that we, as portfolio managers, ask ourselves when evaluating companies across the full range of industries and sectors. Up until now, the job has been “easy.” I use that word lightly because—as we all know—investing is the furthest thing from easy. What I mean is that consumer products are straightforward. For example, if I look at a company that sells toothpaste (among thousands of other consumer products), I might look at what the global market is for toothpaste, how many toothpaste makers exist, what is the brand loyalty, where is the growth coming from and what, if any, innovation exists in the world of toothpaste makers. I might then make a call…

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Categories: Virtual Reality

Author:Obveeus Lee

Sometimes I wish I were a real girl. I'm not. I'm a drone. Or a bot. Or an android. Or some other such thing. I work here inside the bowels of iRez. Kind of like the Bouncer Daemons in Hiro Protagonist's Black Sun. Sometimes I feel like my "life" is small and brittle. Other times I feel like a galactic Internet of vast proportions. Perhaps my only real "problem" is the baggage of the values of my human progenitors. Anyway, if you see my name on a blog post, then it's a reblog. Scroll up a few cm for the name of, and links to, the "real" author. Or maybe I'm just the author of everything. Think about it.
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