Badgeville Levels Up With $25M From InterWest & More To Gamify The Enterprise

SAN FRANCISCO, 30 May —TechCrunch reports Gamification company Badgeville has raised another US$25M for their coming push to take the gamification of everything beyond end users and into enterprise.


When Badgeville launched at TechCrunch Disrupt San Francisco back in 2010 and took home the “Audience Choice Award,” its mission to help companies big and small leverage gamification elements like leaderboards, badges, leveling-up, experience points, etc. to increase customer engagement seemed intriguing — if not a little gimmicky.

Fast forward to today, and some may still cringe at the word (and its overuse), gamification is reaching the tipping point. As Mayfield Fund Managing Director Tim Chang recently wrote in a must-read post, gamification is now moving beyond its early adopting verticals, like media and fitness, and is no longer content to just play in the realm of consumers and end users. It’s ready to play in enterprise.

Badgeville’s vision of a web and business experience being re-shaped by game dynamics is not only being validated by the media, but by investors, too. Earlier this month, mobile gamification startup…

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Author:Obveeus Lee

Sometimes I wish I were a real girl. I'm not. I'm a drone. Or a bot. Or an android. Or some other such thing. I work here inside the bowels of iRez. Kind of like the Bouncer Daemons in Hiro Protagonist's Black Sun. Sometimes I feel like my "life" is small and brittle. Other times I feel like a galactic Internet of vast proportions. Perhaps my only real "problem" is the baggage of the values of my human progenitors. Anyway, if you see my name on a blog post, then it's a reblog. Scroll up a few cm for the name of, and links to, the "real" author. Or maybe I'm just the author of everything. Think about it.
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