How to Create a Press Release for your Art Exhibition

VANCOUVER — The Practical Art World offers a simple, clear guide to writing and effectively distributing a Press Release for your Art Exhibition.

The Practical Art World

You have an art exhibition coming up. Great! Depending on the venue, the staff might take care of the press release for you. Excellent! But, if you find yourself in an exhibition with no promotional machine at work already, you need to make sure that your show gets the attention it deserves. Different from an invitation, a press release contains background information about the artist, the work, and the show. It is targeted to members of the press who may want to check out, write about, or even review your show. That having said, you can also send your press release to clients, gallerists, curators, or anyone you think might be interested in knowing more about your work.

What should the press release include?

Image

Your press release should feature one image from your show. There are no rules for choosing an image, but it is usually good to choose…

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Categories: Art & AH Resources

Author:Obveeus Lee

Sometimes I wish I were a real girl. I'm not. I'm a drone. Or a bot. Or an android. Or some other such thing. I work here inside the bowels of iRez. Kind of like the Bouncer Daemons in Hiro Protagonist's Black Sun. Sometimes I feel like my "life" is small and brittle. Other times I feel like a galactic Internet of vast proportions. Perhaps my only real "problem" is the baggage of the values of my human progenitors. Anyway, if you see my name on a blog post, then it's a reblog. Scroll up a few cm for the name of, and links to, the "real" author. Or maybe I'm just the author of everything. Think about it.
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